Maxon One Brand Expression
Brand Film
Overview
Maxon introduces a unified product logo system to strengthen ecosystem identity and reflect brand evolution.
ROLE
Solo Production, Directed by Leo Hageman
SERVICES
Art Direction · Design · Animation · Motion Design · 3D Modeling · 3D Texturing · 3D Rendering
Art Direction · Design · Animation · Motion Design · 3D Modeling · 3D Texturing · 3D Rendering
TOOLKIT
Cinema 4D · Redshift · After Effects · Premiere Pro
Cinema 4D · Redshift · After Effects · Premiere Pro
CLIENT
Maxon
YEAR
2025
Concept Development
I’m truly honored to create a brand expression video to showcase Maxon’s brand-new look.
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a fresh unified product logo system designed to visually connect its suite of creative tools – Maxon One, Cinema 4D, Red Giant, ZBrush, Redshift, Universe, Capsules, Cinebench, Cineware, and Moves – within a cohesive ecosystem. This redesign introduces a modular, consistent, and connected visual identity, underscoring Maxon’s commitment to fostering clarity, creativity, and connection for its growing family of tools.
Concept Development
I’m truly honored to create a brand expression video to showcase Maxon’s brand-new look.
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a fresh unified product logo system designed to visually connect its suite of creative tools – Maxon One, Cinema 4D, Red Giant, ZBrush, Redshift, Universe, Capsules, Cinebench, Cineware, and Moves – within a cohesive ecosystem. This redesign introduces a modular, consistent, and connected visual identity, underscoring Maxon’s commitment to fostering clarity, creativity, and connection for its growing family of tools.
Concept Development
I’m truly honored to create a brand expression video to showcase Maxon’s brand-new look.
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, today announced a fresh unified product logo system designed to visually connect its suite of creative tools – Maxon One, Cinema 4D, Red Giant, ZBrush, Redshift, Universe, Capsules, Cinebench, Cineware, and Moves – within a cohesive ecosystem. This redesign introduces a modular, consistent, and connected visual identity, underscoring Maxon’s commitment to fostering clarity, creativity, and connection for its growing family of tools.
Content Planning & Storyboard
Content Planning & Storyboard
Content Planning & Storyboard
Styleframes
Styleframes
Styleframes
BTS
BTS
BTS
Final Results
Final Results
Final Results
Other work
