Maxon Rebrand Logo System
Logo Animation
Overview
Maxon introduces a unified product logo system to strengthen ecosystem identity, with motion bringing each product’s purpose to life.
ROLE
Animator
SERVICES
Art Direction · Animation · Motion Design
TOOLKIT
After Effects · Premiere Pro
YEAR
2025
Challenges & Solutions
As Maxon's product ecosystem expanded, our team developed a logo system that reflected the unique purpose and characteristics of each product while creating a cohesive identity across the entire ecosystem.
Building on this foundation, I conceptualized and crafted the logo animations, using motion to reinforce each product's purpose and communicate its role in a clear and engaging way.
Responsibilities
I owned the animation process end-to-end, from initial concept and exploration to iterative refinement and final execution.
Credits
Director: Leo Hageman
Designer: Leo Hageman, Ricardo Kim
Animator: Xinyue (Casey) Gu
Background: Grace Cardinale
Sound Design: Seth Worley
Other work
