Dream Factories

Dream Factories

Dream Factories

Title Sequence

Title Sequence

Title Sequence

Overview

In this project, I tried to connect the female live streamers today with the women factory workers in the past. I hope that by demonstrating this paired idea, people will pay more attention to the exploitation of women’s labor as well as the long-term plight of women.

ROLE

Motion Designer

SERVICES

Art Direction · Storyboarding · Animation · Motion Design · 3D Texturing · 3D Rendering · Sound Design

Art Direction · Storyboarding · Animation · Motion Design · 3D Texturing · 3D Rendering · Sound Design

TOOLKIT

Cinema 4D · Redshift · Marvelous Designer · After Effects · Premiere Pro · Daz 3D

Cinema 4D · Redshift · Marvelous Designer · After Effects · Premiere Pro · Daz 3D

YEAR

2022

Inspiration & Challenges

The inspiration came from a piece of news. On August 19, 2020, during an e-commerce live streaming, a female streamer was hit in the head by a backdrop behind her. She immediately fainted, and the live had to be terminated as a result.


The Covid-19 outbreak has fueled the rapid growth of China’s live-streaming industry. Initially, it was thought to be a place where people could realize their dreams: anyone could create content and gain value with just one phone. But, was this really the case?


Solution

Concept Development

I conducted some research and found that there were severe phenomena such as labor exploitation in the industry. And among those online streamers, young women were the majority. This reminded me of female assembly line workers in the 1980s in China.


Therefore, I connected the two groups, using the similarities between them as a theme.

Inspiration & Challenges

The inspiration came from a piece of news. On August 19, 2020, during an e-commerce live streaming, a female streamer was hit in the head by a backdrop behind her. She immediately fainted, and the live had to be terminated as a result.


The Covid-19 outbreak has fueled the rapid growth of China’s live-streaming industry. Initially, it was thought to be a place where people could realize their dreams: anyone could create content and gain value with just one phone. But, was this really the case?


Solution

Concept Development

I conducted some research and found that there were severe phenomena such as labor exploitation in the industry. And among those online streamers, young women were the majority. This reminded me of female assembly line workers in the 1980s in China.


Therefore, I connected the two groups, using the similarities between them as a theme.

Inspiration & Challenges

The inspiration came from a piece of news. On August 19, 2020, during an e-commerce live streaming, a female streamer was hit in the head by a backdrop behind her. She immediately fainted, and the live had to be terminated as a result.


The Covid-19 outbreak has fueled the rapid growth of China’s live-streaming industry. Initially, it was thought to be a place where people could realize their dreams: anyone could create content and gain value with just one phone. But, was this really the case?


Solution

Concept Development

I conducted some research and found that there were severe phenomena such as labor exploitation in the industry. And among those online streamers, young women were the majority. This reminded me of female assembly line workers in the 1980s in China.


Therefore, I connected the two groups, using the similarities between them as a theme.

Storyboard

Content Planning & Storyboard

Content Planning & Storyboard

Content Planning & Storyboard

Storyboard

Styleframes

Styleframes

Styleframes

BTS

BTS

BTS

Final Results

Final Results

Final Results

Other works

Poppy

Poppy

Opening Video

Sputnik

Sputnik

Motion Graphics

Poppy

Opening Video

Sputnik

Motion Graphics

Poppy

Opening Video

Sputnik

Motion Graphics